Privacy Policy

In order to provide relevant information and arrange the provision of legal services, April King Legal collects and processes your personal data.


April King Legal processes personal data in accordance with the following data protection principles:

  • April King Legal processes personal data lawfully, fairly and in a transparent manner.
  • April King Legal collects personal data only for specified, explicit and legitimate purposes.
  • April King Legal processes personal data only where it is adequate, relevant and limited to what is necessary for the purposes of processing.
  • April King Legal keeps accurate personal data and takes all reasonable steps to ensure that inaccurate personal data is rectified or deleted without delay.
  • April King Legal keeps personal data only for the period necessary for processing.
  • April King Legal adopts appropriate measures to make sure that personal data is secure, and protected against unauthorised or unlawful processing, and accidental loss, destruction or damage.

April King Legal tells individuals the reasons for processing their personal data, how it uses such data and the legal basis for processing in its privacy notices. It will not process personal data of individuals for other reasons.

Where April King Legal processes special categories of personal data or criminal records data to perform obligations or to exercise rights in employment law, this is done in accordance with a policy on special categories of data and criminal records data.

April King Legal will update personal data promptly if an individual advises that his/her information has changed or is inaccurate.

April King Legal keeps a record of its processing activities in respect of personal data in accordance with the requirements of the General Data Protection Regulation (GDPR).


This policy and privacy notice aims to give you information on how April King Legal collects and processes your personal data, including any data you may provide through this website when you complete contact forms, and any data you may provide when you telephone us, email us, write to us, meet us face-to-face or contact us through social media.

April King Legal is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.


April King Legal is the data controller and is responsible for your personal data. April King Legal is a trading name of AK Lawyers Ltd, a company registered in England and Wales with Company Number 12248940.

Contact details

Our full details are:

April King Legal
4 Castlebridge Office Village
Kirtley Drive

Our Registered Office Address is 4 Castlebridge Office Village, Kirtley Drive, Nottingham, NG7 1LD

We are a registered Data Controller, ICO ref. ZB296825

Email : support [at]

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO) if you believe that your data has not been processed in a way that is compatible with data protection legislation. We would ask that you please contact us in the first instance before making a complaint, to allow us the opportunity to deal with your concerns before you approach the ICO.

Your responsibilities

You are responsible for helping April King Legal keep your personal data up to date. You should let April King Legal know if data provided to April King Legal changes, for example if you move house or change your contact details.

Third party links

This website may include links to third-party websites. If you visit these sites, third parties may collect or share data about you. We have no control of such websites and would encourage you to read the privacy notice for each website you visit.

The data we collect

Personal data or personal information, means any information that allows a specific person to be identified.
We may collect different kinds of personal data about you which we have grouped together follows:

  • Contact: including your home address, email address, telephone number and social media address.
  • Financial: including your payment card details or bank details.
  • Identification: including title, first name or initial, maiden name, last name, spouse’s or civil partner’s name if you intend to instruct the firm as a couple, marital status, date of birth and gender.
  • Situation: including information you have given us about your personal circumstances such as your assets or family tree, in the course of us providing you with information about our services, a quote or advice.
  • Marketing: including your preferences in receiving marketing materials.
  • Profile: including purchases made by you, your status (for example, married/divorced/widowed/single), preferences and feedback responses.
  • Technical: including internet protocol (IP) address, geographical location, browser type and version, plug-ins used and their versions, operating system (e.g. Windows 10) and other information about the device you are using to access this website.
  • Transactional: including details about payments to and from you and details of services you have purchased from us.
  • Usage: including information about how you use our website.
  • Recruitment: including details of your qualifications, skills, experience and employment history, information about your current level of remuneration including benefit entitlements, whether or not you have a disability for which April King Legal needs to make reasonable adjustments during the recruitment process, information about your entitlement to work in the UK and equal opportunities monitoring information, including information about your ethnic origin, sexual orientation, health and religion or belief.
  • We may monitor and record communications with you (such as telephone conversations and emails). We may do this for a number of reasons, such as to check the quality of our customer service, for training purposes, to prevent fraud or to make sure we are complying with legal requirements.



Where April King Legal processes special categories of personal data or criminal records data to perform obligations or to exercise rights in employment law, this is done in accordance with a policy on special categories of data and criminal records data.

If you do not provide us with personal data

You are under no statutory or contractual obligation to provide data to April King Legal. However, if you do not provide the information, April King Legal may not be able to provide you with the most relevant information, legal advice or services appropriate to your circumstances.

How your data is collected

We use different methods to collect data from and about you including through:

  • Filing in forms on our website
  • Emailing us
  • Phoning us
  • Face to face meetings

This might be, for example, to

  • Request a quote, make an enquiry or use our legal services
  • Subscribe to our newsletter;
  • Request information or marketing materials be sent to you;
  • Give us feedback

As you use our website, we may automatically collect Technical Data as set out above. We collect this data by using cookies.

Call recording

In accordance with the General Data Protection Regulation (GDPR), we are obliged to inform you that we record telephone calls for training and quality assurance purposes. This practice aims to enhance the quality of our services and ensure that we maintain high standards in our interactions with you.

Purpose of Processing
The recordings are used strictly for training our staff and improving the quality of our service. By reviewing interactions, we can identify areas for improvement and ensure our team delivers the best possible service.

Legal Basis for Processing
We process these recordings based on our legitimate interests in providing high-quality service and effectively training our staff. We ensure that the impact on your privacy is minimized and that recordings are handled securely.

Retention of Recordings
Recordings are kept for a limited period, sufficient only to fulfil the abovementioned purposes, after which they are securely deleted.

By calling us, you consent to this policy and acknowledge that your call may be recorded for the purposes outlined above.


Cookies collect anonymous information about your usage of the website to help us understand how well the website is performing and to help us make decisions about website development. A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit, like your preferred language and other settings. That can make your next visit easier and the site more useful to you. Cookies play an important role. Without them, using the web would be a much more frustrating experience.

The cookies we collect are set by Google and Twitter.

Google cookies to collect general (anonymous) information about website usage. They will not read or corrupt other information saved on your computer and cannot be used to deliver viruses, or extract your personal information.

Our website also uses a Twitter app to show you our Twitter news feed. Twitter may receive information including the web page you visited, your IP address, browser type, operating system, and cookie information. This information helps Twitter to improve its products and services, including personalised suggestions and personalised ads. To protect privacy, Twitter never associates this web browsing history with users’ names, email addresses, phone numbers, or Twitter handles, and it deletes, obfuscates, or aggregates it after no longer than 30 days, as explained in its own Privacy Policy.

Cookies are stored on your computer. We cannot delete them but you can disable them. Click here to find out how to manage and delete cookies yourself.

Disabling Google or Twitter cookies should not affect the normal operation of the website.

Third parties or publicly available sources

We may receive personal data about you from various third parties and public sources as set out below:

Technical Data from analytics providers such as Google.

Contact, identification, profile and situation data from other service providers you have used, where you have asked for your data to be passed to us.

Telephone answering service: If our lines are busy, we use a third party telephone answering service to collect contact and identification information about you, and any other information that you choose to leave. The telephone answering service will send us details of your request:

  • Via our secure Gsuite email system
  • Via a consolidation spreadsheet

The telephone answering service is a Registered Data Controller and has put in place its own privacy and data handling policies to protect your information.

Public records: We may collect data about you from public registries, such as the Land Registry, in relation to the legal work we are completing for you. We may also use public records to locate you in the event that we need to collect money from you, or contact you about documents we hold for you.

How your personal data is stored

Data will be stored in a range of different places. This depends on how you contact us and how you provide the data.
This may include:

  • In our website database
  • In our WillSuite CRM system
  • In our Calendly booking system
  • In our secure Gsuite email system
  • Within our secure Google docs drives
  • On a secure Google Docs spreadsheet
  • On our secure Mailchimp account
  • Within the Google analytics secure interface (anonymous)
  • In paperwork that we use to record the information you have provided.
  • If we open a file for you, in correspondence on that file which will be held at one of our offices
  • On invoices, including a general reference to your matter, the dates and amounts paid and means of payment, and if your Wills are stored in our storage facility.
  • If you provide us with documents, in a card reference system to help us identify who owns the documents
  • On our secure Google calendars to mark appointments, as managed by Gsuite
  • Data on memory sticks and hard drives so far as we need to transport this data from one computer to the other (example: from laptop to printer). This is only retained for the duration of your matter.
  • On a cloud storage facility such as Google Drive or Dropbox. Both organisations are committed to adhering your rights under the GDPR.


Your payment card information is not stored although usually the printed confirmation will display the last 4 digits of your payment card.

Employee bank details are only stored in our paper personnel files and on our online banking system, unless you provide them to us via email.

If we agree to refund you by bank payment, your bank details are stored via the medium you provide them (e.g. letter), paper record and on our online banking system.

We strongly advise against providing bank details by email because of the risk of spoofing.

How we use your personal data

We only use your data in a way that is permitted by law. The most common reasons for us using your data are:

  • To perform a contract that we have entered into with you, or are about to enter into with you
  • Where it is necessary for our legitimate interests, provided that your interests and rights do not override our legitimate interests.
  • Where we have to comply with a legal or regulatory obligation (such as tax/VAT rules)


We have set out below how we plan to use your personal data, and which of the legal bases we rely on to do so. together with our legitimate interests where appropriate.

Purpose Type Lawful basis for processing including basis of legitimate interest
To register you as a client of the firm Identification Contact Performing our contract for the delivery legal services to you
To carry out legal work for you including managing fees and charges, and collecting money that is due to us

To refer you to an appropriate legal professional from one of our partner firms where we do not hold the appropriate expertise to carry out legal work for you in-house.

Marketing and Communications

Performing our contract for the delivery legal services to you

Necessary for our legitimate interests (to recover money owing to us)

Necessary for your legitimate interests (ensure that the legal services appropriate and beneficial to your circumstances are delivered by an appropriate legal professional)

To manage our client relationship with you including:

(a) Letting you know if we change our terms or privacy policy

(b) Asking you to give feedback/leave a review

Marketing and Communications
Performing our contract for the delivery legal services to you

Complying with our legal obligations

Necessary for our legitimate interests (keeping our records updated, understanding how clients use our services)

To administer and protect the company and its website Identification
Necessary for our legitimate interests (running our business, providing admin/IT services, security, fraud)

Necessary to comply with our legal obligations

To design, prepare and send relevant website content, email content and postal information or understand the effectiveness of the content we serve to you Identification
Marketing and Communications
Necessary for our legitimate interests (to understand how clients use our services, to develop those services, grow the company and to drive our marketing strategy)

Necessary for your legitimate interests (making you aware of legal services that would be beneficial to your circumstances)
Necessary to process your request for information where your consent has been obtained (for example, where you have signed up to our newsletter or requested an information pack)

To use data analytics to improve the firm’s website, services, marketing, client relationships and experiences Technical
Necessary for our legitimate interests (to define types of clients for our services, to keep our website updated and relevant, to develop our business and to drive our marketing strategy)
To suggest and recommend services that may be of interest to you Identification
Necessary for our legitimate interests (to develop our services and grow our business, to ensure you are aware of services that are relevant to your circumstances and needs)

Necessary for your legitimate interests (making you aware of legal services that would be beneficial to your circumstances)
Necessary to process your request for information where your consent has been obtained (for example, where you have signed up to our newsletter or requested an information pack)

To process your interest in working for the firm and to hire you if you are a suitable person to work for the firm Contact
Entering into a employer employee contract with you

Necessary for our legitimate interests (manage the recruitment process, assess and confirm a candidate’s suitability for employment and decide to whom to offer a job. We may also need to process data from job applicants to respond to and defend against legal claims)To perform our contractual (e.g. financial and legal) obligations towards you


We will always try to provide you with choices in relation to our marketing activities.


By requesting our information guide, you agree to be subscribed to our email marketing list. This subscription allows us to send you updates, newsletters, and promotional material that we believe may be of interest to you. You may unsubscribe at any time by clicking the ‘unsubscribe’ link in any of the emails from us.

Information pack request

If you request an information pack, we will use the data that you have provided us with to send you the pack and updates from April King. We will also notify you by post of any available free one hour appointments available in your area. We may send you letters with further information. You may ask us not to contact you again at any time by emailing or writing to us by post.

Follow ups

We may contact you after your legal work has been completed, where it is in your best interests to do so. For example, it is recommended that your Will is reviewed on a regular basis to ensure it is up to date and we may contact you to advise you of this. We may also suggest other legal documents and services that are appropriate to your circumstances, such as making a Lasting Power of Attorney if you have not already done so. You may ask us not to contact you again at any time by emailing or writing to us by post.

Third party marketing

We do not share your data with anyone outside of April King Legal and PK Law Limited without your express opt-in consent other than as outlined in this policy.

Opting out

Should you decide that you no longer wish to receive direct mail marketing from us, you have the option to opt-out. To exercise your right, please either write to us at the return address shown on the envelope or email your name, address, and reference to

Kindly note that we will aim to process your opt-out request within seven working days of receipt. This request will not affect any mailings that are currently in production or are due to be delivered.

We understand that you may change your mind about receiving marketing emails from us. In any marketing email you receive from us, there will be an 'unsubscribe' link. Clicking this link will automatically remove you from our email marketing list. Please note that it may take a few days for this change to take effect.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless it is reasonable for us to use it for another reason compatible with the original purpose. We would be pleased to provide you with an explanation of how the processing is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will contact you and explain the legal basis that allows us to do so.

We may process your personal data without your specific knowledge or consent where we are required or permitted to do so by law.

Disclosure of personal data

We may need to contact a third party about your enquiry – for example, if the legal issue you have cannot be dealt with in house because it requires a barrister or a specialist third party.

We may share your data with third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy. However, we will ensure that any third parties we deal with in accordance with this clause are STEP practitioner-owned or STEP practitioner-managed and are within 10 miles of Nottingham City Centre, to ensure the quality of service you receive is not impacted.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

We may store your personal data outside the European Economic Area (EEA) only as permitted under the GDPR. This might include, for example, storage of documents on a cloud server provided by an organisation with whom we have contractual commitments which incorporate the EU model contract clauses.

In addition, we only use providers that adhere to the Cloud Security Alliance (CSA) and have attained ISO/IEC 27018 standard, which covers the protection of personally identifiable information (PII) in relation to the cloud.

Documents are only stored for a period of time in accordance with our data retention policy (below).

Data security

April King Legal takes the security of your data seriously. It has internal policies and controls in place to ensure that your data is not lost, accidentally destroyed, misused or disclosed, and is not accessed except by our employees in the proper performance of their duties.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purpose we collected it for. This may include fulfilling any legal, accounting, or reporting requirements in relation to the transaction with you.

Other rights

You have a number of other rights in relation to your personal data. You can require April King Legal to:

  • rectify inaccurate data;
  • stop processing or erase data that is no longer necessary for the purposes of processing;
  • stop processing or erase data if your interests override April King Legal’s legitimate grounds for processing data (where April King Legal relies on its legitimate interests as a reason for processing data);
  • stop processing or erase data if processing is unlawful; and
  • stop processing data for a period if data is inaccurate or if there is a dispute about whether or not your interests override April King Legal’s legitimate grounds for processing data.

To ask April King Legal to take any of these steps, please contact us by email or by post.